DAZN acquire TV rights for Serie A in mega-money deal

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DAZN have acquired the rights to broadcast Serie A matches over the next three years for a fee of around £720m per season.

The league’s current TV deal was set to expire at the end of the season and broadcasting companies were invited to submit their offers, which had to be approved by at least 14 of the 20 teams in the division to be made official.

Bayer 04 Leverkusen v FC Zurich - UEFA Europa League - Group A
DAZN have beaten Sky Sports to the rights | Maja Hitij/Getty Images

As reported by Calcio e Finanza, DAZN’s £720m-per-season package was given the green light by no fewer than 16 teams, with only Genoa, Crotone, Sampdoria and Sassuolo voting against it for reasons unknown.

It means DAZN will now have the right to exclusively show seven matches across every Serie A gameweek, while they will also be able to show the remaining three games alongside another broadcaster, which is expected to be Sky Sports.

Sky have lodged a bid worth around £60m per season for this smaller package, although Radiocor state that Serie A officials believe that figure is too low and are already encouraging offers from elsewhere, with Mediaset named as a potential challenger.

There’s a chance that Sky could miss out altogether, and it seems as though they aren’t exactly taking it well as they are planning to appeal the decision to hand DAZN the bumper broadcasting package instead of them.

Sky’s beef revolves around DAZN’s partnership with TIM, an Italian communications team who actually sponsor Serie A. It’s claimed that DAZN did not initially declare that their bid would involve TIM and therefore shouldn’t be awarded the deal, despite everyone knowing full-well what was actually going on.

FC Crotone v Juventus - Serie A
Sky believe DAZN’s methods are too risky | Getty Images/Getty Images

There is also an argument that DAZN’s idea of livestreaming the matches is problematic as it depends on a reliable, stable internet connection. If there are any unforeseen problems, viewers may not be able to watch the matches.

While all that fun is unravelling, Sky’s £60m offer is set to expire on March 29, and at the minute, it’s not thought that league officials are prepared to accept it.

For more from ​Tom Gott, follow him on ​Twitter!



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